Digital Marketing is increasingly becoming the most important ingredient in the marketing mix to create brand awareness via different forms of electronic media, such as the Internet, mobile phones and social media. Marketers are increasingly using integrated marketing strategy where Digital Marketing is interwoven with traditional marketing mediums, thereby, making use of the right digital channels in the marketing mix.

The Fundamental of Digital Marketing program is aimed to help Students to learn most prevalent and latest technologies in the Business & Marketing Industry. It builds strong foundational skills in website Fundamentals, Social Media Marketing and Content Planning and Promotions.

Target Student: This course is designed for students who have the desire to work in Digital Marketing field.

Job Opportunities: Digital Marketing Executive.

Course Content

Website Fundamentals and Tools

  • Website Layout and Design
  • Content Management System
  • Tools for content Management
  • Building a Website
  • Google Webmaster Tools
  • Bing Webmaster Tools

Social Media Marketing

  • Creating SMM Strategy
  • SMM with Facebook
  • SMM with Twitter
  • SMM with LinkedIn
  • SMM with Instagram
  • SMM with YouTube

Content Planning & Promotions

  • Planning Content
  • Planning Content Technology
  • Planning Editorial Calendar
  • Creating Content
  • Defining Content Promotion Strategy
  • Promotion Strategy for Websites
  • Promotion Strategy for Search